We are proud to share the stories of the entrepreneurs who have chosen to be part of “Viceversa Impact“, our open network created to support the growth potential of digital businesses.
We are here to celebrate how digital companies make an impact on people and society, and we want to highlight the successful factors behind the growth of these businesses.
Let’s discover the inspirational story of a talented entrepreneur building a unique digital strategy.
BricoBravo is not only the first e-commerce leader in the Home & Garden industry, but also an example of a responsible brand riding on the wave of digitization to provide a better customer experience.
“Our ambition is to grow our community even more. How? Offering an omnichannel shopping experience” says Alessandro Samá, CEO of BricoBravo.
Founded in 2002, Brico Bravo is a main point of reference for all DIY enthusiasts.
What are the challenges faced by a founder?
12 years ago, as well as 6 years ago, during the growth process, Brico Bravo was facing challenges with great courage: the ambition to embrace digital transformation and to cultivate a digital culture inside the organization.
“The BricoBravo team was growing, its ambitions were growing, therefore it had become crucial to build a strong brand in a competitive market. Sharing goals and vision with others was fairly difficult.”
Alessandro Samá explains.
”In the months that followed, we started growing again by hiring new people, who are aware of the importance of the digital business model”.
Unlocking your potential
Everything that could go right, went better. We built something new by bringing digital culture to the DIY market. Obviously, our journey has just begun.
“E-commerce has a key role in our strategic plan, based on 3 pillars: product, communication and distribution. The next step is digitizing the in-store experience in order to create a unique omnichannel experience. We have just opened the first concept store in Rome. Our target is to cover more than 15,000 retailers. We want to maintain a very friendly user experience and optimize the digital payment system in physical stores as well, so in July we are going to launch a new digital platform in physical stores”.
Getting a fast capital in a sustainable way
BricoBravo – in just 5 months and in only 2 tranches, received 200K in funding from Viceversa, this gave the right boost to the sustainable growth.
It was important to have access to smart capital to spend on advertising.
“The funding from Viceversa gave us the opportunity to focus on our marketing growth, but also investing on digital and technology”. Explains Alessandro Samá “Dealing with Viceversa is really different from dealing with a bank. Because it’s a much faster and much more modern approach to finance.”
To what extent do you think Viceversa has impacted your growth?
The journey with BricoBravo began in March 2022. Viceversa’s support has allowed BricoBravo to accelerate the development of the new digital strategic plan.
“Something simple, smart, and fast. In just 5 months, we have had great outcomes. Viceversa supports us and other digital companies to develop projects quickly”, Alessandro Samá recounts
What advice would you give to your entrepreneurs in e-commerce?
“To start a business, there are 2 important factors: the ideas and the people. In your entrepreneurial journey, being surrounded by smart and open minded people
,gives you the courage to believe in your project and to never stop moving towards innovation”.