min read

How Viceversa is supporting This Unique

How Viceversa is supporting This Unique

#viceversaimpact We are proud to share the stories of entrepreneurs leading the innovative startups who have chosen to be part...


Digital Marketing Manager


We are proud to share the stories of entrepreneurs leading the innovative startups who have chosen to be part of “Viceversa Impact”, our open network created to embrace the effective business potential of digital entrepreneurs.

First of all, we highlight how digital companies are generating an impact on people, and then the successful factors behind their brand growth. Here we have new ways to inspire the growth of your online revenues and encourage your success !

Let’s discover the inspirational stories of talented entrepreneurs, CMOs, CFOs, as well as digital marketers, and finance leaders.

Hello, we are This Unique!

This Unique, a sustainable startup, breaks the menstrual taboo offering fully customized products: 100% certified organic cotton, biodegradable, free from fragrance & synthetic materials, and eco-friendly.

The aim is to fill the gender gap bringing into the market an eco-friendly & organic menstrual product and normalizing topics for long considered as a taboo.

Unlocking new marketing potential

Ludovico Grassi is co-founder and CMO of This Unique, alongside Lisa Iannello, Vincenzo Mansi, and Alice Carbonara. He has the mission to make a recognizable and high-performance brand.

And how do you become a Loved Brand according to Ludovico? The secret is building an effective strategy, but most of all analyzing and tracking the results as much as you can.

“An effective marketing strategy helps us in every area, but after you have built the strategy, it is also crucial to analyze the results. That’s how startups work, you have to constantly test and analyze.”

What are the challenges faced by a leader

Has it been a challenge to explain the potential of the brand? What do you think are the traits every founder needs to have to be successful?

Here we have the answer 

“At the beginning, we faced a challenge: make investors aware of the need to break the gap in the hygiene products market. Another challenge has been to create the team and the strategy to start spreading our brand”.

And it’s not over, Ludovico reveals the secrets behind the growth of This Unique.

“A leader needs to have both technical and personal characteristics. When you are creating a startup, you really know what you are doing only when you analyze the outcomes. So you have to be bold, especially in Italy which is lagging behind in the innovation field compared to other countries”.

To what extent do you think Viceversa has impacted your revenue growth?

Ludovico Grassi got in touch with Viceversa’s team willing to grow his brand. Fast forward to 2022— his business, This Unique, grew revenues by +181% in the last year.

Schermata 2022 05 23 alle 12.57.44 Viceversa

“This business model had a great impact on our journey. Viceversa supported us in line with our trends and expectations with online revenues. A flexible and fast solution, unlike traditional finance”.

“Before the seed round, the cash was running out and traditional finance wasn’t supporting us enough.
With Viceversa, we have increased Lifetime Value and raised $700k during the pre-seed round”.

 Getting the capital needed was the right choice

Ludovico got in touch by email and started the onboarding process through our platform. The team of This Unique received the Capital in 3 days, right in line with their needs.

“The team has been very helpful, giving advice about financial management and more. Its strength is in the business model, a smart solution for a startup that needs flexibility on the capital repayments”.

To infinity and beyond! 

“Highly recommended. Professional and friendly service. In the coming months, we will collaborate together to grow and to be even closer to our community”.

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