Zakeke's success story: 98% growth thanks to Viceversa's growth capital

Zakeke is a cloud-based platform born to empower brands and retailers to provide consumers with seamless customization options and product personalization through 2D, 3D, and Augmented Reality. And thus, they are using SaaS funding by Viceversa to grow sustainably. Their suite of tools can be integrated into any eCommerce platform or a brand’s backend to build an interactive shopping experience and boost conversion rates and sales thanks to the potential of Visual Commerce.

Zakeke believes that virtual shopping and customization shouldn’t just be for eCommerce, but in order to grow, brick-and-mortar retailers also need to adopt visualization tools to elevate shopping experiences within the physical stores as well. Zakeke was designed to seamlessly integrate with both eCommerce platforms and brick-and-mortar retail locations.

#ViceversaImpact

We celebrate digital companies that make an impact on people and society (and in this case, our real friends), and we highlight the success factors behind the growth of these businesses. 

The problem

Founded in 2017, Zakeke has over 7,000 customers globally across over 400 industries looking to engage consumers with an interactive, visually appealing shopping journey. From the beginning, they set out to work with customers spanning multiple industries, and thus it is for any retailer who wants to provide a better customer shopping experience. Zakeke solves different problems in different industries. Their client roster includes major fashion houses like Armani and Testoni, multi-million dollar tech companies like HP, as well as sustainable-focused companies like Ecocup.

This SaaS funding helps us support the increasing marketing expenses necessary to further grow our company. We are heavily investing in marketing and Viceversa’s growth capital helps us sustain this effort to reach even better results. We are proud to have received this growth capital as it marks the first time Viceversa has supported a European SaaS company.

Angelo Coletta, CEO & Founder

The solution: SaaS funding for Zakeke

Viceversa’s SaaS funding allowed us to complete all the activities outlined in our marketing plan from last year, increasing investments and achieving a growth rate of about 98%. This enabled us to set even more challenging goals for the new year, deploying our resources towards activities with a high potential for return on investment.

Angelo Coletta, CEO & Founder

Zakeke’s marketing vision

Zakeke intends to focus their upcoming investments via SaaS funding on achieving new business goals: continuing global growth, enhancing their demand generation activities and launching new tools on their platform.

Zakeke X Viceversa: Why, Where & How

At Zakeke, we are passionate about all the tools that the FinTech sector can offer businesses to improve their mix of financial sources. We decided to start an international research to find a revenue-based investing platform that would allow us to invest in marketing activities, and we discovered that one of the best players in Europe was Viceversa.

Angelo Coletta, CEO & Founder

Any tips for young businesses?

My advice for digital businesses or founders looking to raise capital is to keep an open mind and proactively use all financial tools available in the market such as SaaS funding to drive business growth.

It often happens that founders develop successful business projects but fail to generate significant revenue and have to resort to equity investments. The revenue-based model is a great solution to this problem as it allows founders to grow their business and support marketing expenses with equity-free investments and data-driven insights.”

Angelo Coletta, CEO & Founder

Check out our other Impact Stories.