How Bestdigit.it Grew E-commerce Revenue by 80% with Viceversa’s RBF

Challenge

Bestdigit.it had a clear vision for the company’s future, but scaling in the ultra-competitive electronics market came with its hurdles. They needed a substantial capital infusion to upgrade their website, increase visibility through advertising, and optimize working capital for purchasing high-demand products. 

Traditional financing options brought challenges like rigid repayment structures, lengthy approval times, and mountains of red tape. These inefficiencies often hindered their ability to move fast and seize market opportunities. 

Bestdigit.it required a funding solution that was flexible, efficient, and aligned with their revenue cycles.

Solution

Viceversa’s revenue-based financing (RBF) offered Bestdigit.it the ideal solution to meet its growth goals. Unlike traditional loans, Viceversa provides flexible capital that adapts to a company’s revenue performance. This meant Bestdigit.it only repaid a percentage of their revenues, with no fixed monthly amounts or burdensome loan terms. 

Bestdigit.it moved ahead with the RBF solution for:

• Flexibility: The repayment model adjusted to their revenue, making it easier to manage cash flow.
• Simplicity: The easy-to-use platform streamlined funding and KPI tracking.
• Customer Support: Viceversa’s responsive team provided exceptional support throughout the process.

Thanks to the increased budget, we were able to test marketing and sales strategies quickly and consistently, leading to tangible results and growing ROAS by 50%. The additional liquidity allowed us to increase product volumes and secure higher margins, directly boosting profits and reinvestment opportunities.

Carlo CircostaCEO & Co-Founder

Strategy

Bestdigit.it used Viceversa’s capital to execute both short-term and long-term strategic initiatives. 

Marketing & Advertising Expansion 

A significant portion of the funding was allocated to digital marketing efforts, including investments in advertising platforms like Trovaprezzi. This increased the company’s visibility and drove higher-quality traffic to the newly upgraded website. By focusing on aggregators and optimized ads, Bestdigit.it maximized return on ad spend (ROAS) and customer acquisition. 

Optimizing Working Capital 

The additional liquidity allowed Bestdigit.it to purchase high-margin and high-demand inventory directly from manufacturers. For example, buying out the entire supply of a depleted Candy product, resulting in higher profit margins and exclusive availability for Bestdigit.it customers.

Results

The results of this partnership speak for themselves. Some of the key achievements Bestdigit.it experienced:

• +80% revenue from Bestdigit.it Q2 vs Q3 2024
• +1700% high value interactions H1 vs H2 2024 (e.g., adding to cart, checkout starts, newsletter sign-ups)
• +50% ROAS Q2 vs Q3 2024

These achievements enabled Bestdigit.it to scale operations efficiently while enhancing its ability to attract and retain customers. By leveraging Viceversa’s flexible capital, the company positioned itself for long-term success and growth.

Tangible results for businesses

Bestdigit.it’s collaboration with Viceversa showcases how data-driven, flexible financing can drive tangible results for growing digital businesses. By empowering them to allocate resources strategically and elevating their advertising and branding capabilities, Viceversa enabled Bestdigit.it to strengthen its market position and achieve remarkable growth.

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